In an article comparing the latest crop of paid-for newspaper apps, Rory Cellan-Jones picks up on what is lacking from a traditional approach to publishing on digital devices: He says of The Times iPad app:
What it does not do is take advantage of those things that online products can deliver which a paper cannot. Search, for instance, is absent – trying to find out whether today’s Times has an article on a particular subject means flicking through every section.
More seriously, the app is not a “live” newspaper – what you get each morning is the edition that went to bed about the time you did. Take today’s iPad Times for instance. There is a long article about Apple and the challenges it faces from rivals now that Steve Jobs is taking sick leave.
But not only does it quote a share price that is way out of date – the 6% fall at Tuesday’s NASDAQ opening – it also fails to mention the startlingly good results published at 2130 GMT on Tuesday evening.
This shows exactly why the old print model just doesn’t translate effectively to the digital world — modern-day journalism needs to be responsive; be more relevant.
News groups appear to be groping in the dark, unsure of what readers want from an app.
What readers want from an app is what readers have been getting from the web: searchable, relevant, up-to-date journalism and content. But they want that experience to be enhanced through the use of intelligent, intuitive design which digital devices can provide.