Fascinating stuff at yiibu, where they are questioning the traditional approach to mobile web development:
While this approach may be considered entirely sensible to the majority of folks in the mobile world, this isn’t necessarily the case for those coming from the more traditional (aka desktop) web world. The current approach can be so confusing, frustrating and discouraging that it’s no surprise desktop web developers ultimately focus on optimising their sites for just one device – the iPhone.
I think this rings true: I think most web shops consider optimising a site for iPhone is the same as optimising for the whole mobile ecosystem.
Given all of this, we began to wonder if it was now time to rethink the way we’ve been designing mobile websites. Could there be a straight-forward approach, simply building upon existing knowledge, rather than requiring designers and developers to learn entirely new and unique methods of working–specifically for the mobile web?
As a result of this, they’ve developed a site which acts as a proof of concept for the ideas and concepts they’re developing, which is explained in much more detail. They’ve also colelcted together a phenomenal amount of mobile reference materials and resources.
Twitter