Creative

Getting hot under the collar

I was really excited to see the launch of Fever yesterday – a new web-based application from the uber-talented Shaun Inman.

Let me start by saying that this is neither a critique of Shaun or his new app. Shaun is both a very talented web designer and an innovative developer, and his work is held in high regard – and rightly so. Fever looks like a really great app which looks to be a beautifully conceived idea which opens up all sorts of new ideas.

What really struck me though was how the launch and subsequent fire-fighting played out in the public eye, and it got me thinking about the potential perils of transparency and honesty when running a small venture.

(Fire-fighting is what we used to refer to as the unpredictable period of time prior to the launch of a big website release – when you think you’ve tested thoroughly and covered all eventualities, only to realise that you haven’t. It’s a frantic time of desperately trying to patch bugs and fix overloaded systems whilst your new code is out in the wild causing mayhem.)

Shaun has been very open and honest in describing the little gremlins which crept into the system post-launch, which I think is great: much better to have an honest, human reason for a problem than the standard “technical issues”.

to everyone awaiting an Activation Key, server is getting pounded, PayPal sluggish.

what a wonderful time for a unanticipated spontaneous server configuration change.

Gah! Firefox doesn’t allow you to submit a form to an iframe and instead opens it in a new window? wtf?

also, loving the understanding and patience of early adopters as I work out the un-beta-able kinks.

These kind of insights are not only informative, they’re also an interesting look inside the workings of an app as it launches.

Here’s where I think it gets dangerous though: when this kind of dialogue becomes personalised and opinionated.

Don’t get me wrong – being personal and opinionated are great things, and are what make our global digital culture the wonderful, throbbing democracy it is. But if you’re going to use Twitter et al to self-promote a product or service, then do you need to apply a bit of a filter to your musings? Does being too transparent mean that people might get to see things you otherwise wouldn’t want them to?

As I mentioned earlier, Fever looks like a great app, and I would have absolutely considered paying out for it. My main problem is that it is a self-hosted application – you need to install and run it on a PHP/MySQL server. It’s totally up to Shaun how he packages and licenses the app – I“m not here to start criticise someone for their business model. I did post this comment on it though:

http://feedafever.com/ looks great, but doubt I can be bothered installing it on a server. Surely @shauninman is missing a trick?

Then I read this tweet from Shaun later:

To all the self-hosted app haters: People said the same thing about Mint. Different strokes and all.

That got to me a bit. I know he’s not refering to me directly, but to be refered to as part of a group of ”haters“ made me feel a bit… put off. This came across as a little bit defensive and confrontational, and probably bought on by stress and tiredness. But if there’s one thing I’ve learned about posting things when stressed or tired, and it’s that you just shouldn’t do it. You can come across as incredibly condescending and insulting without even realising.

Then it started getting a bit ugly:

Waiting for my Fever (http://www.feedafever.com) license to compare against Feedly. Hurry the fk up Inman!

.@nevercertified what a wonderful thing to wake up to. I don’t do business with people who curse at me. Expect a refund shortly.

A little shrift I thought, and a bit uncomfortable, like watching a fight at a wedding. But again, this is Shaun’s venture, so he’s perfectly entitled to do business with whomever and however he likes. But as a potential buyer, it made me think ”do I really want to give this guy my cash?“ Particularly when I read this:

I have no patience for impatient people. So we have something in common people.

So what am I trying to get at here? Well, it made me think of three things:

1. Can transparency and honesty go too far when you’re using Twitter for business? Shaun seems to be using it for three things: to post his musings, promote his products and provide product support (in the form of status updates). When personal and professional threads start to mix, it can start to get confusing from an observer’s point of view, and maybe even potentially hazardous to the reputation of you and your services.

2. I’m all for honesty and transparency, and advocate them as central virtues to the way that my own business is run. But I wonder whether honesty and transparency can give way to being casual and flippant sometimes? I guess this comes down to whether you can be open and honest whilst still maintaining a certain amount of professionalism.

3. I won’t be buying a license for Fever. Sorry Shaun, as lovely as it looks and as talented as you are, I’ve been put off.

Announcing North 2009

We just launched an exciting new initiative called North. It’s going to be a creative conference taking place in South Cumbria this coming Summer, and we have some really great plans for it.

You can find outmore by visiting the website at www.north2009.com.

The main theme will be to explore innovative and creative approaches to working, using technology and new methodologies. There wonʼt be a focus on any particular discipline – instead the onus will be on exploring new ways of thinking about and developing ideas for the future.

Speakers will be sourced from a range of disciplines – from design to technology; the arts to commerce; businesspeople to academics. A particular area of interest will be people who have used their foresight to use logistical or geographical setbacks to their advantage, or who are using unconventional work methods to get things done.

A rare foray into film theory, semiotics, exposition and why I wish I could love Clint Eastwood

Semiotics.  I’d forgotten all about it.  I remember it being part of my studies when I was at university, and no doubt I’ve been applying the theory throughout my work over the years, but I hadn’t ever given it a passing thought until recently.  The subject had stayed dormant in my mind until it came up during a gathering of friends on Halloween.  We’d had a trio of classic thriller movies playing silently in the background – Scream, American Werewolf in London and The Cat & The Canary – the kind of films which lend themselves well to the discussion of semiotics, since they’re loaded with clichés and visual signs.

semiotics
plural noun [treated as sing. ] the study of signs and symbols and their use or interpretation.

Then, a few weeks ago, it sprang to mind again, while I was watching an episode of Screenwipe.  Charlie Brooker took a serious angle for a change, and the entire episode consisted of sit-down interviews with a range of TV writers, including Russell T Davies and Graham Linehan, who is responsible for writing two of my all-time favourite comedies: Father Ted and Black Books.

(Some kind soul has diligently put that entire 50 minute episode onto YouTube for your viewing pleasure.)

Late on in the episode, Davies went on a rant about the perils of writing bad dialogue, and overloading it with too much exposition – trying to explain everything through the words of the characters.  It took me aback for a moment or two, because I suddenly realised that’s how I’ve been writing for years!  It made me cringe to think of some of the scripts I’ve written in the past, which I’ve stuffed full of bland exposition and lame dialogue.  Some of the early drafts of Gan Yam were full of crap lines like “Alright, sis” and “I’m off to see my folks”.  Ugh – it makes me want to curl up under my desk just writing them now.  The final draft wasn’t a whole heap better.  Even the opening gambit between the two lead characters include this horror: “blimey, we haven’t seen you in ages”.  What was I thinking!?

There are other bits of that script which I’m proud of though, and they are generally the bits where there is no dialogue at all, and the story is told with pictures.  There are a couple of sequences which are jam-packed with all sorts of speedy story-telling, character connections and hints of back-story.  A picture can indeed paint a thousand words, and that’s where semiotics comes in.  By using recognisable signs and visual indicators, infintely more can be conveyed within the frame of a picture than by trying to explain through words alone.  Sure: emotion can be conveyed through the skilled dialogue of a writer, and the expression of that dialogue by a skilled actor.  But you can create many more nuances of emotion by keeping schtum and instead stimulating the audience to create their own, more personal, subtle and intense emotions.

That’s where my writing generally fails: when I try to load too much into the dialogue, hammering the plot home with a sledgehammer, rather than taking a more subtle, intelligent approach, leaving clues which enable an audience to put the pieces together themselves.

But, you can go too far the other way.  And that’s where Clint Eastwood comes in.

I want to like Clint Eastwood.  I’m not a huge fan of his acting roles – I’m sure he’s one of the all-time greats of cinema, but it’s just not really my cup of tea.  But I do want to be able to enjoy his directorial work.  I’ve heard and read great things about his directing skills, and the subject matter he approaches in his films should appeal to me – what with it being heavily focused on character stories.  But it doesn’t appeal.  And I couldn’t figure out why for years.  The last film of hisI’d watched was Mystic River in 2003, which won 2 Oscars, was nominated for 6 and received all sorts of plaudits.  But I just couldn’t get into it.  I don’t think it helped that it starred Tim Robbins, who (in my opinion) adds as much depth to his characters as magnolia-coloured wallpaper.

So, last night I tried again.  I sat down with good intentions to try to make my peace with Mr Eastwood, determined to enjoy his work.  The chosen film was A Perfect World.  OK, not one of his better films, but I thought perhaps it might be good to watch something middle-of-the-road, so that my expectations weren’t raised too high.

And it was kind of OK.  But, just like Mystic River, I couldn’t get into it.  It didn’t grab my concentration, and threw up very few surprises.  And that’s when it hit me.  Semiotics: Eastwood just uses them way too much.  He’s painting so much with the pictures he puts on the screen, that you you can’t fail to miss the direction of the plot and the story arcs of the characters.  It’s all there, with no subtlety and no restraint, and it ruins any notion of suspense or intrigue.  It’s not helped by the myriad of clichés and stereotypes which make up the cast of characters: the redneck cop who’s a good guy deep down, the ambitious, intelligent woman who battles against the oppression of her male peers, the slimeball Federal agent, the crackpot felon who moves and talks like a lizard and shows no remorse.  Within 10 minutes of viewing, you know all you’re going to know about all of these characters, and there’s not a lot to keep your interest in them.

Maybe I’m being a bit harsh – maybe these characters were never intended to have too much depth.  Maybe their exposition was off-loaded early on so that more attention could be given to the relationship between the two central characters, and their story.  But, oh – those poor old semiotics reared their head again.  It was most obvious (and ruinous) when the character Mack appears – a friendly, black farmer who pops up out of nowhere in the middle of the night and offers shelter and food in times of trouble.  Like a Siren out of the night, I just knew it would turn bad, so I waited for 10 minutes or so, and a couple of withering looks later, sure enough: it did.

So what am I trying to say.  Well, first that I now know why Clint isn’t the director for me.  His storytelling doesn’t leave me with anything to work with; nothing to get my brain cells firing and engaging me with his characters or story.  I’m sure he’s a good director, but he doesn’t scratch my itch.

Secondly: this has made me realise the importance of semiotics: how it can work more effectively than the spoken word, but also – and perhaps more importantly – needs to be used intelligently and subtley if you’re going to avoid hammering your audience over the head with too much information.  In that case, you might as well forget the pictures and just write shitty dialogue.

So this is something I’m going to keep on my radar and read a little more about – not just with regard to moving image, but in a wider context.

The Great Swim

Last weekend, my Mum took part in the first Great North Swim in Windermere. It was the first mass participation swim event of its kind in Great Britain, and it was the first time she’d trained for any kind of swimming event.

A group of us went along to support her, and we filmed a few bits throughout the day – nothing serious, but then I edited the footage together to make this little diary of our outing.

This gave me a chance to try out the 25p mode properly on our Sony Z7 for the first time. When it came to editing, I didn’t really notice much of a difference to just de-interlacing the final render, and since I was applying a Nattress filter to the finished edit, it actually meant i had to tweak a few more settings to make sure I wasn’t re-de-interlacing! I think what I need to do is do a test of two different workflows, side-by-side: one using 24p mode, the other with 50i and a de-interlace applied.

This wasn’t a very serious shoot, so it’s not brilliant footage, and with it being a changeable overcast day, the lighting don’t help much. One thing I am learning more and more about the Z7 though is that it is so easy to over-expose – the LCD screen can be very misleading and you almost have to force yourself to drop an f-stop just to make sure you’re not washing out.

I also played around with a vignette for the first time, just to add a little more of a home movie feel.

Raptors

We just completed work on a new little documentary titled “Raptors”.

Corio Raptor Care and Rehabilitation is a centre specialising in the care and rehabilitation of birds of prey, or raptors. The center is run by Nick and Anji Henderson, who provided us with access to the birds they look after, and to talk about the work they do.

M dot Strange: Berlin Talent Campus 08

This is a really – and I mean really insightful video of a talk given by a filmmaker going by the name of M dot Strange.

He talks at length about how he created a feature-length animation on his own terms. He learned the skills from scratch, funded it himself, and built up a community of inclusive audience members. He got accepted at Sundance, turned down movie deals (the contracts he delves into are shocking) and is now funding his next film entirely through self-distribution of his work.

This is a really inspiring talk, and really opened my eyes to the possibilities which are emerging for the independent filmmaker.

Access All Areas

On 19th May 2008, I presented a business masterclass which aimed to demystify the modern-day internet, and show how it can be easily put to use by any business – large or small.

This event was organised in association with Furness Enterprise, and the presentation is here for you to watch in it’s entirety.

Working in New Media

On 9th May 2008, I spoke to students at Lancaster University as part of the “Insight to Creative & Media Careers” event.

The two-day event was organised by CEEC (Centre for Employability Enterprise and Careers) and included a wide range of speakers from different areas of the media industry.

As an experienced practitioner in New Media, I introduced a brief history of the industry, and then explored the 10 commandments for following a good work ethic, before concluding with some of my ideas about where the industry is heading in the future.

We filmed the presentation, and you can watch the whole thing, right here, right now.