Publishers aren’t learning from the web

Oliver Bothwell ponders the current state of publication apps on tablets, concluding that publishers just aren’t learning lessons from the web:

And now it is quite easy to see why the media apps are failing. They are all difficult to navigate requiring too many swipes, flicks and scrolls to find things. Eureka has a lovely opening navigation and the magazines have contents pages but where are the search bars? Have they learnt nothing from the web? Where are the related articles, tags and comments. They are not taking advantage of the fundamental tools available to them. Instead they are creating gimmicky apps without any real substance. Media companies are changing but without realising what is their best asset, their quality journalism and ability to edit, which they sacrifice to fads and pointless interactive content. Newspaper and magazine sales are down because the internet allows easy consumption and access to lots of information; the only way to start making money is by championing this in their apps and combining with excellent user-interface and editorial design. At the moment there isn’t an app which is better to use than the newspaper or website equivalent and this should be worrying to an ailing industry. The approach is entirely wrong; it is not the content that is the problem, it’s the way it’s being presented.

I’ve, personally, yet to find a media app which feels “right” — even the very popular and innovative Flipboard doesn’t fit the bill, for the may of the reasons that Oliver flags up: too many swipes, no way to effectively filter and search.

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