This is pretty neat. The Center for Public Integrity, a non-profit research organization based has created an HTML5 project designed to make lengthy stories palatable for readers using desktop and mobile browsers. You can see a demo of it here, and Mashable have featured it in a recent article:
Content is displayed in a horizontal, widescreen format devoid of distracting banner ads and links to other content. Users can pull up a left-hand navigation bar to navigate between story sections, and click on arrows to tab between individual pages. The size and amount of text on display adjusts according to the size of the browser.
Since the template (created in conjunction with digital reading platform Treesaver) is rendered in HTML5, the format is entirely mobile-friendly, bringing the app experience not only to desktops, but to any mobile device with an up-to-date web browser as well.
It’s also significantly cheaper to produce than a mobile app for a complex operating system like iOS or Android, meaning that more news organizations will be able to render digital, app-like experiences without hiring a developer.
Really interesting to see this kind of development going on, which is in direct contrast to the walled-garden, proprietary solutions for online publication which have been adopted by the mainstream so far.