This new writing application for the iPad from Information Architects is pure elegance. Hardly surprising considering the well-thought philosophy behind it:

Professional Typography is not just pretty to look at. It facilitates the process of reading. If you look at text as an interface, typography is its usability. Common text editors are typographically weak (small font, tight leading, random measure, lack of whitespace). In addition, few people have the professional skills to design digital text. In Writer, font type, text size, column width, leading and contrast are carefully set for the best reading experience both in portrait and landscape mode.

I’ve been finding it difficult to find a reason to invest in a first-generation iPad, but it’s beautiful apps like this which might just sway me. The thoroughness of their branding nails it:

The period at the end of the logo reflects the main virtue of the application: It pushes you to get to the point.

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