North: website design process
I made this a while ago, but due to my slackness in updating the old blog for quite some time, it’s never made it on here.
As part of the North project we’re developing in partnership with folly I needed to produce a new web presence. It was quite a quick job, as time and resource were at a premium, but I thought it would be fun to do a screen capture of the design process. I’ve condensed the entire process, which was about 5 hours spread over 3 days, into just under three minutes.
You can watch it below, or head over to Vimeo to see it in glorious HD.
This was a really quick job, implementing a design which is flexible and which can be developed over time. The foundation is a fairly rigid grid system with a strong emphasis on typographic style. I went through three different iterations before arriving at the final blue/green version. Most of the work was done in Photoshop, with some of the graphical elements sketched in Illustrator.
I really liked the second iteration, with the paper plane sketches, but it just wasn’t cutting it with the rest of the team. I’ll shelve that idea for a future project though, as I really like the aesthetic.
I hope this is an interesting little insight into the way I develop concepts when working on a new design. Feel free to let me know what you think, and whether you found it useful/interesting.
If you want to see the finished design in all it’s HTML markup glory, or just want to know more about North, then head over to the website.
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