Thoughts, findings and ideas all about digital media.

An intriguing little article from the New York Times, all about the design ethos of Muji (via James).

I always think of Muji as the kind of store likely to appeal to readers of early Nicholson Baker, a man who could wax lyrical for pages on the origami-like beauty of a milk carton spout. But in fact it’s cyberpunk sci-fi writer William Gibson who really nailed its appeal: “It calls up a wonderful Japan that doesn’t really exist,” Gibson wrote, “a Japan of the mind, where even toenail-clippers and plastic coat-hangers possess a Zen purity: functional, minimal, reasonably priced. I would very much like to visit the Japan that Muji evokes. I would vacation there and attain a new serenity, smooth and translucent, in perfect counterpoint to natural fabrics and unbleached cardboard.”